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Tips, strategies and stories to help you grow your online teaching business.
There's a moment most tutors hit where they realise something uncomfortable: the general English tutor down the road charges £25/hour, and so do they. The IELTS specialist charges £60. The Business English coach charges £80. They all teach English. Why is the gap so large? The answer
Social proof is the #1 thing students look for before booking a tutor. Here's how to ask for testimonials without it being awkward — and how to use them effectively.
Why Tutors Create Courses (And Why It's Harder Than It Looks) The appeal is obvious. You spend your career teaching the same concepts repeatedly to different students. At some point, a logical thought emerges: what if I recorded this once and sold it to many people? A course
Does Email Marketing Actually Work for Language Tutors? Most tutors never build an email list. It feels like something companies do, not individual tutors with 20 students and a Calendly link. And honestly? For some tutors, that instinct is right. Email marketing isn't universally worth your time. But
The Honest Truth About Tutoring Websites Every piece of marketing advice for tutors says the same thing: build a website. It projects professionalism. It helps with SEO. It's your home on the internet. Here's the honest answer: for most independent tutors, a website is a distraction
Let's be honest: if you're relying on one channel to find new tutoring students, you're one algorithm update away from a very quiet calendar. Whether you're a seasoned language tutor or just hanging out your shingle, knowing how to find private tutoring
The generalist vs specialist debate for language tutors — done honestly. When to niche, how to test it, and how to signal your specialism to students.
Your tutor bio is a sales page. It just doesn't feel like one — and that's exactly the problem. When a student lands on your profile, they're not reading for fun. They're doing a rapid mental calculation: Can this person help me? Will
Every tutor who has ever stared at a blank Instagram caption at 11 PM knows the question: is any of this actually worth it? You've probably sat through a marketing webinar where someone with a ring light and a podcast told you that "building your personal brand
Let's be honest: five students is a sweet spot. You know their names, their quirks, their tendency to forget verb conjugations they've done seventeen times. You can keep it all in your head. Maybe a Google Doc. Maybe a slightly chaotic Notes app folder you'